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Guest Tutorial: Marketing 101 for Providers

Tags: , , Date/Time: August 11, 2021 @ 12:00 pm, by raindog308

Recently, LowEndTalk’s @SirFoxy posted a tutorial entitled Marketing 101. As he observed, “generally speaking, hosts have zero clue on how to sell.” While this not true of all hosts (as his article illustrates), it is definitely true that many hosts are more comfortable configuring servers than they are handling the commercial side of their businesses.  […]

LowEndBoxTV Weekend Update for August 7, 2021

Shots fired! Intergeneratinal war has broken out in the LowEnd market and we also talk about Chia pets, DIY UPSes, selling VPSes on eBay and much more, including offers for cheap VPSes around the world.

Provider 911: Responding When Something Bad Has Happened

Tags: , , , Date/Time: October 26, 2020 @ 12:00 am, by raindog308

In 1982, seven people in the Chicago area died after they bought and consumed Extra Strength Tylenol capsules. An investigation determined that the capsules had been laced with cyanide by parties unknown. Johnson & Johnson, the makers of Tylenol, responded by immediately removing all Tylenol products (even those not involved) from shelves across America, at […]

Provider 911: How Do I Stand Out in the Market?

Tags: , , , , Date/Time: October 4, 2020 @ 12:00 am, by raindog308

One of the most important questions a provider can ask himself is: why should someone buy from me instead of from a competitor? In marketing, this is called differentiation. In the early days of hosting, the market was rapidly expanding and anyone could show up, offer services, and attract customers. Today this is no longer […]