Today we are continuing our Low End Box Interview Series, and we’re thrilled to talk to Justin Blanchard, Co-Founder and Chief Marketing Officer of ServerMania. The ServerMania story is especially exciting because in the early years of their impressive expansion they marketed heavily on LowEndBox to our users with great deals. Today ServerMania continues to innovate having just launched a new cloud offering and their impressive expansion globally.
This is the second interview we’ve done with ServerMania, having first interviewed Co-Founder and CEO Kevin Blanchard in July 2020.
So, let’s get started with the interview!
Tell me about your background and ServerMania’s history?
Before joining the hosting industry and co-founding ServerMania, I owned and operated a marketing consulting company for nearly a decade. My client base included several institutions such as the financial sector, hotel & hospitality including casinos, property development, e-commerce and internet hosting. During that period, I provided a range of services including corporate and brand identity, multimedia design, web development, marketing feasibility studies, and SEO.
In early 2000 my brother incorporated and managed his hosting company B2 Net Solutions Inc. and in 2008 I joined his company in the capacity of Brand Manager. In the three years that followed, we shared a unified vision to evolve B2 Net into a next-gen hosting company. It was by 2011 that we decided the company would need to reinvent itself to stay competitive and innovative in a highly saturated market, while solving the several industry pain points that were identified in our industry – specifically focused on customer service.
To differentiate ourselves further, we agreed it was necessary to launch and rebrand with a custom control panel that would give clients a better experience. By early 2013, ServerMania was founded as a result of completing a successful rebrand in less than two years. Through this rebrand, we established the essentials to position ServerMania as a strong competitor in the marketplace and by the end of 2013 we had already seen over 300% revenue increase.
At this point in time, I realized that I wanted to seek a permanent position as a partner in the company in the capacity of CMO in 2014. Since then, ServerMania has successfully expanded its network year after year. We now have eight data center locations across the USA, Canada, Europe and New Zealand.