Continuing our Guest Article Series, today we are talking with Dustin B. Cisneros from RackNerd about how to choose your products as a business. Are you planning to start a new business, or do you already have an existing business that you would like to refine and grow? If so, we believe that you’ll be able to take home some advantageous tips that you can start implementing today from this article.

Perhaps you’re entering a marketplace with little to no experience, or maybe you’re already in the marketplace but are in confusion on what products you should be offering, or are already missing. Truth be told, you’re going to have to confront sales – everything in life is a sale. To be successful in business, you are going to have to learn how to sell, what to sell, and what to avoid selling.

 1) Products are important, you need multiple: Let’s say you’re a web hosting provider. In this example, you currently sell shared hosting which essentially is a product that helps businesses have a web presence on the internet, at some point you’re going to need to consider offering domain registration, this way, new businesses or those looking to create a new website can consider you a one-stop shop whereby they can order their domain with you, along with the shared hosting – versus the customer having to obtain the services from multiple providers. Making the process easier for the customer, makes the customer sticky to you! These customers then renew these services for years to come, or if you’re able to sell these businesses services with prepayment terms, do it. This allows customers to secure the best rates with you while reducing your overall churn. The concept is simple, and while this may not be your “niche” or desired customer in the hosting industry, you need to start thinking similar for whichever is your niche market. This is just a simple yet easy to understand example. You need multiple products, to increase opportunity and revenue. You need products that are scalable and allow for easy entry as a customer, which later can be sold another suitable service as their business grows with you. This could as an example be shared hosting -> virtual private servers -> dedicated servers -> private cloud. The upgrade and growth pattern for the customer is there, as needed.

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