The Unbelievably Fumbled Rebranding of Twitter
Twitter is now known as X. Actually, it's now known as "X, formerly known as Twitter" because "X" has zero brand and the Twitter brand is still iconic. A cautionary tale.
Read MoreTwitter is now known as X. Actually, it's now known as "X, formerly known as Twitter" because "X" has zero brand and the Twitter brand is still iconic. A cautionary tale.
Read MoreApr 05, 2025
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