Cloudflare introduces new tools to empower content creators to control AI bots’ access to their content, marking a significant step in supporting creators.
Cloudflare, Inc. (NYSE: NET), a leader in connectivity services, has launched AI Audit, an array of tools enabling websites of various sizes to evaluate and manage the usage of their content by AI models. This innovation provides content creators with unprecedented ability to discern and manage AI model providers’ use of their content. Additionally, Cloudflare is enhancing its offerings by allowing creators to set a fair price for AI companies using their content for model training and retrieval augmented generation (RAG).
Many website owners, from large corporations to small personal blogs, may be unaware of the extent to which AI bots are accessing their content daily, often without notification or compensation. This activity can severely impact the value generated by their content. Even with awareness, owners lack efficient mechanisms to control or monetize AI interactions with their content. With the increasing reliance on a diverse internet content ecosystem, it is crucial for creators to have the tools to reclaim control and protect their creations.
“AI will dramatically change content online, and we must all decide together what its future will look like,” expressed Matthew Prince, co-founder and CEO of Cloudflare. “Content creators and website owners of all sizes deserve to own and control their content. Without ownership, the quality of online information could either decline or become exclusively confined behind paywalls. Leveraging Cloudflare’s extensive global infrastructure, we aim to provide the necessary tools and establish standards that ensure websites, publishers, and content creators maintain control and receive proper compensation for their contributions to the Internet, while also supporting the innovation of AI model providers.”
Through its AI Audit, Cloudflare seeks to empower content creators by providing them with relevant information and control, facilitating a transparent interaction between websites desiring increased content control and AI model providers seeking new data sources, ensuring mutual benefits. With this initiative, Cloudflare aspires to support every website:
Existing Cloudflare customers now have the ability to use the AI Tab within their dashboard to review their site analytics and begin managing bots immediately. Website owners interested in joining a waitlist for beta participation in price setting features can visit here.
Cloudflare, Inc. (NYSE: NET), a prominent connectivity cloud company, is dedicated to building a better Internet. It enables organizations to enhance the speed and security of their employees, applications, and networks globally while simplifying complexity and reducing costs. Cloudflare’s connectivity cloud offers a comprehensive and coherent platform of cloud-native services and developer tools that provide organizations the control necessary to facilitate work, development, and accelerate their operations.
Cloudflare operates on one of the world’s most extensive and interconnected networks, providing protection against billions of online threats daily for its users. It garners trust from millions of entities ranging from major corporations to small businesses, entrepreneurs, nonprofit organizations, humanitarian bodies, and governmental agencies worldwide.
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