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Domain Stats: Big Trends Shaking Up the Domain Market

Domain Names

Domain NamesICANN recently unveiled the latest statistics regarding .com domain registrations, as compiled by Verisign for August 2024. This report reveals important trends within the domain registration landscape, particularly concerning major registrars.

Key Findings

  • Squarespace experienced a notable decline in domains under management compared to the previous year. This reduction can be linked to the integration challenges following its acquisition of Google Domains in August 2023, which may have caused customer migration.
  • Despite not appearing in the list of new registrations for August 2024, Gname exhibited steady growth in overall domains under management, suggesting successful retention and possible expansion through alternative channels.
  • Alibaba saw a return to the forefront, signaling an increase in new registrations, likely due to strategic initiatives or promotions targeted at the Chinese market.
  • TurnCommerce faced a substantial loss of approximately 250,000 domains, allowing IONOS to overtake it in terms of domains under management. This highlights the significant impact that fluctuations in renewals and acquisitions can have on registrar standings.

New .com Registrations (August 2024)

The following registrars lead in new .com registrations for August 2024:

  1. GoDaddy.com – 635,440 (down from 777,466 in August 2023)
  2. Namecheap Inc. – 342,193 (up from 291,747)
  3. Tucows – 201,003 (increased from 163,629)
  4. Squarespace – 161,896 (down from 250,324)
  5. Alibaba – 105,216 (up from 64,138)
  6. Hostinger – 104,394 (up from 40,547)
  7. Newfold Digital – 96,381 (down from 169,663)
  8. GMO – 89,893 (down from 97,747)
  9. Dynadot – 85,726 (up from 67,750)
  10. Wix – 72,498 (slightly up from 71,825)

Total .com Domains Under Management (August 2024)

As of the end of August 2024, the top registrars in terms of total .com domains under management were:

  1. GoDaddy – 54,147,734 (down from 56,170,439 in August 2023)
  2. Newfold Digital – 11,635,630 (down from 12,370,532)
  3. Tucows – 10,722,268 (down from 11,131,272)
  4. Namecheap – 10,284,896 (up from 9,376,275)
  5. Squarespace – 8,087,961 (slightly down from 8,166,306)
  6. IONOS – 5,747,985 (up from 5,659,585)
  7. TurnCommerce – 5,712,392 (down from 5,958,992)
  8. Gname – 4,418,059 (up from 4,155,354)
  9. Alibaba – 3,985,907 (down from 4,213,654)
  10. Team Internet Group – 3,115,449 (down from 3,910,648)

Registrar Families Breakdown

The competitive landscape of domain registrars shows many major players managing multiple brands, allowing them to capture a larger market share through diversification:

  • GoDaddy stands out as the largest registrar family, operating several brands including Wild West Domains, Uniregistry, and GoDaddy Corporate Domains.
  • Namecheap has expanded by incorporating the budget-friendly Spaceship brand, aiming to attract various customer segments.
  • Tucows owns multiple registrars like Enom, Ascio, and EPAG, catering to a wide range of client needs in the domain registration space.
  • Newfold Digital achieved growth through the acquisition of brands like Domain.com and Network Solutions, providing integrated domain and hosting solutions.
  • Squarespace’s acquisition of Google Domains has significantly enhanced its domain management capabilities alongside its website-building offerings.
  • IONOS utilizes a multi-brand structure encompassing 1&1 and Cronon, enabling them to address various market segments effectively.
  • TurnCommerce specializes in domain acquisition and aftermarket sales through its brands like NameBright and DropCatch.
  • Team Internet Group leverages a diverse portfolio, including Key-Systems and Moniker, to deliver various domain services across regions.

This overview underscores the dynamic and competitive nature of the domain registration market, characterized by ongoing consolidation and evolving strategies among top players.

 


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