Sometime in “late 2023”, Google will finally phase out third party cookie for Chrome.
Finally. Firefox has been blocking them since 2019, and Safari does as well. No one uses Edge, which leaves Chrome as a laggard.
Unfortunately, this doesn’t mean the end of tracking. Indeed, it may make it worse in some ways. The death of third-party cookies has lead some Companies to develop sophisticated fingerprinting techniques. Once that genie is out of the bottle and it works well enough, companies won’t need any cookies to track you.
This article has a good summary of ways in which companies are going to continue to try to track post-third-party-cookie-death.
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Raindog308 is a longtime LowEndTalk community administrator, technical writer, and self-described techno polymath. With deep roots in the *nix world, he has a passion for systems both modern and vintage, ranging from Unix, Perl, Python, and Golang to shell scripting and mainframe-era operating systems like MVS. He’s equally comfortable with relational database systems, having spent years working with Oracle, PostgreSQL, and MySQL.
As an avid user of LowEndBox providers, Raindog runs an empire of LEBs, from tiny boxes for VPNs, to mid-sized instances for application hosting, and heavyweight servers for data storage and complex databases. He brings both technical rigor and real-world experience to every piece he writes.
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SPELLING MISTAKE(In the first line & last word):
“Sometime in “late 2023”, Google will finally phase out third party cookie for Chrime.”
Last word “Chrime” should be read as “Chrome”.
Cheers…
Thanks for pointing that out, fixed! :)
> The death of third-party cookies has lead some Companies to develop sophisticated fingerprinting techniques.
GDPR article 30 realizes it is more than just cookies. (read the original text at https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679) Google and the rest of the ad world just went to focus on cookie notifications (and ONLY cookie notifications) as a mild disinformation campaign, so they can milk a few more years before the masses and actual judges make precedents regarding other types of fingerprinting.
Come now we don’t need to gate-keep browsers. Microsoft Edge has more users than Firefox and has easy to find settings to disable third-party cookies. Private browsing will block third-party cookies by default.