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Is the End of Third Party Cookies Finally Near?

Google ChromeSometime in “late 2023”, Google will finally phase out third party cookie for Chrome.

Finally.  Firefox has been blocking them since 2019, and Safari does as well.  No one uses Edge, which leaves Chrome as a laggard.

Unfortunately, this doesn’t mean the end of tracking.  Indeed, it may make it worse in some ways.  The death of  third-party cookies has lead some Companies to develop sophisticated fingerprinting techniques.  Once that genie is out of the bottle and it works well enough, companies won’t need any cookies to track you.

This article has a good summary of ways in which companies are going to continue to try to track post-third-party-cookie-death.

4 Comments

  1. HLDS-Guru:

    SPELLING MISTAKE(In the first line & last word):
    “Sometime in “late 2023”, Google will finally phase out third party cookie for Chrime.”
    Last word “Chrime” should be read as “Chrome”.

    Cheers…

    March 23, 2022 @ 1:23 am | Reply
  2. anonymous:

    > The death of third-party cookies has lead some Companies to develop sophisticated fingerprinting techniques.

    GDPR article 30 realizes it is more than just cookies. (read the original text at https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679) Google and the rest of the ad world just went to focus on cookie notifications (and ONLY cookie notifications) as a mild disinformation campaign, so they can milk a few more years before the masses and actual judges make precedents regarding other types of fingerprinting.

    March 23, 2022 @ 9:03 am | Reply
  3. trinsic:

    Come now we don’t need to gate-keep browsers. Microsoft Edge has more users than Firefox and has easy to find settings to disable third-party cookies. Private browsing will block third-party cookies by default.

    March 23, 2022 @ 10:25 pm | Reply

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