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Jon Didn't Give Permission to Share This. Then Again, He Didn't Forbid It Either...

Shhh...Here are some things I’ve learned over the last 18 months doing YouTube videos.

When I started, I snorted at the industry standard that it takes 1 hour to do 1 minute of video.  Well sure, I thought, if you’re doing a Star Wars movie.  Now I wonder how people get 1 minute done in only 1 hour.

The lights, the audio, I mean, that whole physical layer – it’s the 21st century, right?  Some dude in the 1930s maybe had to worry about acoustics and light and such but now we have computers to sort all that out.  I mean, in that Apple ad the camera and the app just dynamically etc.  Turns out there’s a reason audio and video people are so fussy.

There’s a huge difference between speaking extemporaneously to a room full of people, which I have done a lot of, and narrating without a script.  In the former, you are interacting with an audience.  And of course, reading from a script without sounding like you’re reading from a script is yet another skill.

Nothing you produce with a plugin, template, or add-on will look remotely as cool as the advertising video for it.

While we’ve put out some fun things, it’s nothing like what we could be doing if we’d had a true pro at the helm, as opposed to a guy who bought Final Cut from the app store and skipped the tutorial.  Some who can give the channel the love and professionalism it deserves.

And in the near future, we’re going to have more to say on this subject!



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