LowEndBox - Cheap VPS, Hosting and Dedicated Server Deals

Well That Was Quick: Rabbit Computing Folds

Back in September, we posted an offer from Rabbit Computing.  Titled “Rabbit Computing: Neurodivergent, Queer, and Proud to Offer These Deals!” it introduced this new provider.

And now they’re gone.

Rabbit Computing

We did a little Q&A with proprietor Chance Calihan when we posted the story.  Like a lot of small hosting companies, Rabbit existed for a while before it launched.  We’ve seen this many times: a guy or group of colleagues gets fed up with what they perceive as inadequate service in the market (too expensive, not the right features, whatever) and so they decide to startup their own shop.  At first it’s for friends and family, and they they figure, well, we’re already running a hosting company, so why not launch publicly.

Their service offerings were pretty standard.  They did offer hosted Fediverse instances (Diaspora, etc.) which is less common, but otherwise their offers were rather meh.  Shared hosting with unlimited domains and bandwidth for $5/month was not going to set the world on fire.  The companies who sell at that price (Dreamhost, EIG, etc.) have massive marketing budgets.

Rabbit also lead with “gay and autistic” as a marketing identity which was…odd.  Your identity as a company is supposed to be what differentiates you in the marketplace.  This is not really a differentiator.

As a consumer, I’d assume there are other hosts run by people who are gay and/or autistic.  And I perceive no benefit as a consumer if the owners of my hosting company are gay, just as I wouldn’t if they were Irish, left-handed, red-headed, or short.

There could be some affinity marketing in a narrow market.  For example, if they marketed heavily to a gay audience or something.  But even then, I suspect while there may be a very small percentage of that market that would buy from them just to support a member of their community, the vast majority would not care, preferring to select their provider based on the usual criteria of price, service, etc.

Rabbit Computing Status

“I’m hoping a year or two from now my teammate and I can make Rabbit Computing our day jobs.”

I tried to reach out to Rabbit, but their web site is down and their email is bouncing.

So why are they gone?  My guess is that they discovered that attracting enough customers to really make it as a going enterprise is really hard.  And that providing service to the public quickly becomes exhausting.



No Comments

    Leave a Reply

    Some notes on commenting on LowEndBox:

    • Do not use LowEndBox for support issues. Go to your hosting provider and issue a ticket there. Coming here saying "my VPS is down, what do I do?!" will only have your comments removed.
    • Akismet is used for spam detection. Some comments may be held temporarily for manual approval.
    • Use <pre>...</pre> to quote the output from your terminal/console, or consider using a pastebin service.

    Your email address will not be published. Required fields are marked *