Provider 911: How Do I Stand Out in the Market?
One of the most important questions a provider can ask himself is: why should someone buy from me instead of from a competitor? In marketing, this is called differentiation. In the early days of hosting, the market was rapidly expanding and anyone could show up, offer services, and attract customers. Today this is no longer the case. The market is saturated and supply is highly elastic. Even worse, there are very few barr...
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