CloudFlare has a new Master of Coin, to borrow Elon Musk’s term.  The  worldwide CDN and connectivity cloud provider has promoted Mark Anderson, a seasoned industry veteran and a current member of CloudFlare’s Board of Directors, to been appointed as President of Revenue. This strategic decision aims to propel the company into its next phase of growth, targeting a scale of $5 billion in annual recurring revenue and beyond.

Anderson is a 25-year IT vet.  He was the CEO of a well-known data analytics business called Alteryx (NYSE: AYX) before he joined Cloudflare, and at Palo Alto Networks prior to that.  That was during the period where PAN started doing serious damage to Cisco and grew to $2.5 billion in yearly sales. Before that, he was with F5.  So he’s Mr. Network Sales Guy.

The CEO and co-founder of Cloudflare, Matthew Prince, expressed his excitement at Anderson’s appointment: “Mark has been part of our growth journey for more than four years, and bringing him on to drive our go-to-market efforts was an exceptional opportunity we simply could not pass up.”

Mark Anderson then responded by fawning over Mr. Prince and the two passionately embraced, declaring their love for each other in a moving ballad.  OK, not quite, but he did say this: “The market is coming to CloudFlare, and the time is now,” Anderson said. He also said he was thrilled to be in charge of Cloudflare’s go-to-market division and help the company grow into one of the most recognizable tech brands in history and synergies and markets and blah blah.

Mark Anderson, CloudFlare

Mark Anderson will be taking on the management of Cloudflare’s marketing, customer success, and sales teams. The aim of this move aligns with Cloudflare’s goal to accelerate growth and scale. Marc Boroditsky, former President of Revenue at CloudFlare, is set to step down from his role. Boroditsky, who played a key role in restructuring the sales team, will stay on as an advisor during this transition phase.

Matthew Prince expressed his gratitude towards Marc Boroditsky for establishing a robust foundation for the sales team and recognized his significant achievements. Prince stressed Boroditsky’s vital role in advancing the company’s operations and paving the way for future growth. He highlighted the strong Q42023 sales performance, which Anderson aims to build upon in his new role.

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