Black Friday will soon be upon us and the staff at LowEndBox/LowEndTalk would like to take a moment to give providers some tips to maximize your success during this traditional event.
Be compelling. Our readers expect to see door-busting deals during BF and will be disappointed if you’re just posting the same pricing and promos available on your web site. You can limit stock, restrict geographies, etc. if you must but please make sure you are bringing a deal on Black Friday.
Be creative. Not every offer is measured purely by the percent off. Throw in something unusual or different to help you stand out. Many providers use Black Friday as a way to get their name out and attract reviews and influencers. This about what you want to accomplish with Black Friday and setup your offers for success.
Be fun. It’s a crazy event! Dress up your offer with a holiday theme, think up a clever way to phrase your offer, or do something no one’s ever seen before. Don’t just post the same old 1GB offer, but rather make your offer something that stands out and is different.
Be engaged. Be sure to check comments on LEB and participate in the LET BF thread. Our community appreciates people who participate and providers who build ties with our user base enjoy more sales. Devote a little time on Black Friday and following days to check comments and threads and followup with any questions.
Follow these tips to ensure that your 2020 Black Friday experience is one for the books!
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Raindog308 is a longtime LowEndTalk community administrator, technical writer, and self-described techno polymath. With deep roots in the *nix world, he has a passion for systems both modern and vintage, ranging from Unix, Perl, Python, and Golang to shell scripting and mainframe-era operating systems like MVS. He’s equally comfortable with relational database systems, having spent years working with Oracle, PostgreSQL, and MySQL.
As an avid user of LowEndBox providers, Raindog runs an empire of LEBs, from tiny boxes for VPNs, to mid-sized instances for application hosting, and heavyweight servers for data storage and complex databases. He brings both technical rigor and real-world experience to every piece he writes.
Beyond the command line, Raindog is a lover of German Shepherds, high-quality knives, target shooting, theology, tabletop RPGs, and hiking in deep, quiet forests.
His goal with every article is to help users, from beginners to seasoned sysadmins, get more value, performance, and enjoyment out of their infrastructure.
You can find him daily in the forums at LowEndTalk under the handle @raindog308.
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