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Guest Post: 5 Tips To Succeed in the Hosting Industry in the New Economy by Dustin Cisneros, CEO of RackNerd

Dustin Cisneros - RackNerd CEO - On the New Normal In the Hosting IndustryAs part of our new Opinion-Editorial and Guest Article Series today we are talking about the impact of a potential US and Global Recession may or may not have on the hosting industry.

To expand on the subject and cover it from a front-seat perspective we asked Dustin B. Cisneros, a 12 year industry veteran, and who currently serves as RackNerd’s CEO to offer his thoughts on the topic. His company is a reputable Resident Host here within the LowEndBox community and is notable for its continued expansion including the opening of their new office space despite what is seemingly a shrinking economy.

In a new guest post shared by Dustin, he shares some tips on how to flourish and prosper even during an economic contraction. Seeing that a lot of LEB community members are entrepreneurs, small business owners, or hosting company operators, we hope that this article will add valuable takeaways and insight.

After a dozen years since the last major 2008 recession, 2020 has certainly taken an unexpected turn of events with COVID-19. It goes without saying that the United States, along with the rest of the world is experiencing economic turbulence during these “new normal” times – so what can you do today to prepare and solidify your success and stability for the future?

Here are 5 key points to keep in mind:

1. Make a decision to expand. It doesn’t matter if you’re a business owner or not – this applies to all areas of your life. First, it’s important to understand that change starts with you. For example, I strive to be expanding across all my dynamics (family, business, relationships, work, etc). I see contractions as an opportunity that can put me at an advantage, because on the other side of this, I know that with the right actions, it’ll put me in a stronger position in the future as a result of my actions today.

2. Increase Your Discipline. It’s important to have more outflow (activity being put out) rather than inflow (i.e. watching Netflix). During these uncertain times when most of the world is under stay-at-home orders, those who will succeed the most are those who have an increased level of discipline to get things accomplished, even while at home.

3. Be Receptive to Change & New Ideas. The old way you previously used to do things isn’t going to work anymore in the “new normal” day and age that we live in. You’re going to need to start operating with a mindset of control. Take action now, you’re responsible for your own economy.

4. Business Owners: Stay in Communication with Your Customers & Vendors. This is key! Staying in communication with your customers, vendors, and partners is crucial more than ever before to ensure the long term success of your business during these times. Keep your customers in the loop with frequent email & social media updates, and continue to find creative ways to expand your value delivery.
RackNerd's New Office Location in California
5. Invest in Your Skills. Use your extra stay-at-home time to invest in self-improvement and honing your skills. Don’t hesitate to invest time, energy, and resources towards improving yourself, especially new times like this. Investing in yourself is always, without a doubt, the best investment you can ever make, in any economic status. Get committed to being exclamatory at what you do – rather than average. For example, when a company has to make a decision to furlough or lay off people, the safest ones are the ones who are absolutely stellar and go above and beyond on the job. Be sure to deliver, and always with the mindset of over-delivering.

Thanks to the above actions on a consistent basis – my company, RackNerd, has continued to expand, rather than contract even during these new times. As a way of example, we originally planned on opening our office space in October of 2020. We’ve been fortunate enough to beat the goal – this month (May 2020), we toured offices, negotiated office space, and construction. Five months ahead of schedule, we signed the letter of intent, and are moving forward with the opening of our new and expanded office in Upland, California with a target opening date of June 1st, 2020.

RackNerd Signs Lease for New Office Location in CaliforniaOn top of this, we’re continuing to find ways to continue to add extra value to our customers. With the new office space, we will be supporting more staff members than ever before in our administration office, and as such – we will be able to deliver an unprecedented level of value delivery to our customers, offering faster and more solid support than the already-fast support our customers are accustomed to.

If you are one of those hungry individuals chasing success, personal and professional growth, I only encourage you to take the risk now! Do it!

Have concerns, questions, or need guidance? Get it touch with me via email dustin@racknerd.com — If there’s anything I can help with, please feel free to get in touch and if you’re fortunate enough to be nearby our new upcoming office space in Upland, California and would like to visit please do :)

Wishing you nothing but the best, I’m pulling for you!


Editors Note: The opinions and context above are solely those of the author, Dustin Cisneros, and do not represent the opinions, values, or positions of LowEndBox. If you or your company would like to take part in a Guest Post, Interview, or Op-Ed, please contact the LowEndBox administration on our Help Desk

Jon Biloh


  1. Thanks for the guest post Dustin.

    For any other hosting provider interested in doing a guest op-ed on LowEndBox please contact us on the Help Desk.

    June 17, 2020 @ 10:12 am | Reply
  2. Norman_s:

    Following this as a guide how to run a business. Inspiration at its finest. Genius marketing !!

    June 17, 2020 @ 2:28 pm | Reply
    • Hi Norman_s — thank you for supporting RackNerd! If you ever have questions for me or need help, count me in!

      Wishing you tons of success.

      June 17, 2020 @ 2:55 pm | Reply
  3. Since we submitted this guest post, a lot more exciting developments have occurred, and we’re officially all moved into our new office space!

    See pictures and discussion at https://www.lowendtalk.com/discussion/165244/racknerd-office-space-expansion-pictures-share-your-office

    June 17, 2020 @ 2:58 pm | Reply
  4. Miles E:

    Cheers Dustin,

    Congratulations on Racknerd’s new office. Looks great.

    Not sure if you remember but I’m the guy who talked to you on live chat last month and bought the reseller host. So far everything’s working out; no complaints.


    June 17, 2020 @ 6:12 pm | Reply
    • Hi Miles, thank you so much! I agree, the new office not only looks great but also amazing to work out of.

      I totally remember you – thanks for hosting with RackNerd and trusting us with your business. If you ever need anything, we’ll be here for you.

      June 17, 2020 @ 7:25 pm | Reply
  5. Mike Goering:

    Great read, what a message. This is a great time to make yourself irreplaceable.

    June 18, 2020 @ 12:42 am | Reply
    • Hi Mike Goering — thank you so much for the support!
      If I can help at least one person from this article become a better version of themselves, that’s enough for me :)

      I’m pulling for everyone.

      June 18, 2020 @ 12:26 pm | Reply
  6. Hover:

    Thanks for sharing your experience and I like it! Congrats to your business expanding Dustin!

    June 18, 2020 @ 10:02 am | Reply
    • Thank you Hover for always supporting us, and also for being so active in the community!

      I sincerely appreciate you.

      June 18, 2020 @ 12:26 pm | Reply
  7. Slik:

    Hey Dustin! What’s the cheapest dedicated server or VPS you guys have? I’m a high schooler and I want to learn how to use a dedicated server. It won’t be used to show off my website. Just so I can learn. I doubt my website will take up more than 15gb SSD and 15GB monthly transfer.

    June 25, 2020 @ 6:41 pm | Reply
    • Hi Slik, that’s awesome – I appreciate you taking the initiative to learn. Here’s a pretty good deal on our KVM VPS product line (just copy/paste this URL)

      June 25, 2020 @ 7:41 pm | Reply

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