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Deluxe Sells Web Hosting Business to HostPapa

DeluxeDeluxe (NYSE:DLX) announced this week that it is selling its web hosting and logo design business to HostPapa, a Canadian firm.

Deluxe is only marginally on-brand for the LowEnd community, but has a historical connection.  Originally, LowEndBox (and after that, LowEndTalk) were founded by the enigmatic LEAdmin.  He sold it to Chief, who sold it to ColoCrossing who in turn was acquired by Deluxe.  Deluxe then sold it the current private owner, Jon Biloh.

Deluxe is exiting the web hosting business so it can focus more on its core payments and data processing products, which no doubt enjoy much healthier margins.  Web hosting in 2023 is a commodity business that requires handling a lot of support questions, fixing servers in the middle of the night, and other grubby infrastructure work.

Here’s Wikipedia’s description of Deluxe Corporation:

Deluxe Corporation is an American payments and business technology company. Its four business divisions comprise payments, cloud, promotional products, and checks.

One of these things is not like the other, and now it’s been sold to HostPapa.

HostPapa was founded in 2006 and is based in Burlington, Ontario, Canada.  They charge $49.99/month for a 2GB VPS with 1TB bandwidth (with no panel and self-managed) and their cPanel hosting starts at $2.95/month with a 3-year prepay limited to a single domain.  Not exactly aiming for our community 😄




  1. Verne:

    typo in title of article — HostPapa spelled wrong

    February 4, 2023 @ 11:24 pm | Reply

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